Suzuki GB has launched its new small bike initiative, starting with the appointment of All2Wheelers in Poole.
With the introduction of a number of new small capacity models to its on-road range, such as the new Address 110, the Inazuma 250 and new Inazuma 250F, plus the VanVan and small capacity Burgman models, All2Wheelers marks the first appointment by the Japanese brand to its new small bike dealership roster, which is aimed at increasing the number of dealerships that specialise in smaller capacity machines in targeted areas.
National Sales Manager Jonathan Martin said, “With some strong new additions to our small bike range in the UK, we’re delighted to launch our new small bike initiative and welcome All2Wheelers to the Suzuki fold. The new Address 110 and Inazuma 250F have further increased our lineup of small capacity machines, and we see this new initiative as the perfect way to reach our target customers and further increase Suzuki’s representation in this sector of the market.”
All2Wheelers, based in Poole, Dorset, first opened its doors five years ago under the stewardship of Mark Wheeler, who boasts 27 years of industry experience in a number of dealerships.
Mark Wheeler added, “I’ve always had a passion for Suzuki and I have worked with the brand before at other dealerships. At All2Wheelers we strive to add a personal touch to our service, focusing extremely hard on customer relationships and creating a friendly atmosphere, and we’re looking forward to continuing that with Suzuki onboard. It’s great to be the first dealership appointed as part of Suzuki’s drive to strengthen its standing in the small capacity bike market.”
All2Wheelers can be found at Unit 9 Manor Park, 35 Willis Way, Poole, Dorset, BH15 3SZ. Telephone 01202 670663.
For more information on Suzuki’s on-road range, visit www.suzuki-gb.co.uk.
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