RideSafe BackSafe joins MCIA | Motorcycle Industry Association

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RideSafe BackSafeRideSafe BackSafe has recently joined the Motorcycle Industry Association as an Associate Group. The North West-based road safety initiative already works closely with motorcycle dealerships and biking event organisers in the region, to promote voluntary post-test training and the benefits of wearing the right protective clothing and it is hoped that this will have mutual benefit.

As RideSafe BackSafe Communications Manager, Emma Kelly explains:

“As well as representing the motorcycling industry, the MCIA is focused on rider safety and rider training. RideSafe BackSafe is run ‘by bikers, for bikers’ and supports a number of rider assessment and training schemes such as IAM days and BikeSafe Workshops. We also organise our own Geared & Go Young Rider Training Programme and this could be a natural progression after the Get On campaign has drawn new bikers into the family. This is a great opportunity for both organisations to support each other with advice, information and co-ordinated promotions for the benefit of bikers in general and the industry as a whole“.

For more information, news, events, advice and competitions, go to www.ridesafebacksafe.co.uk

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