Leading motorcycle insurance specialist Carole Nash is to back Ride to Work Day (Monday 18 June) by providing free commuting cover to all its UK motorcycling policyholders.
The company lobbied its underwriters to ensure it could back a vital day of action which aims to highlight the benefits to all of those using motorcycles and scooters to handle the daily commute.
“By backing Ride to Work Day in such a positive way we aim to increase participation and help promote congestion busting and cost-cutting benefits to a wider society.” commented Carole Nash’s director of products and marketing, Nick Baker. “Bikes use less road space, are capable of completing journeys much more time and fuel efficiently and require significantly less space to park. And I will certainly enjoy these benefits, while I ride to work on the Monday. If we, as a society, want to put our creaking road infrastructure under greater strain and pay billions to cover the cost of congestion, then ignoring the benefits that motorcycles and scooters offer is the way to go.”
He pointed to evidence given to the House of Commons Transport Committee last year by the Motorcycle Action Group which put the cost to the economy of congestion at between £10 and £20 billion. Its evidence also quoted an ‘Institute of Highway Engineers report’ which noted that “Motorcycles can reduce congestion, reduce parking space requirements and improve accessibility, especially at places and times when public transport is limited. Motorcycles also provide a cost-effective mode of transport for those with limited resources.”
The move by Carole Nash is a significant one as the company is the UK’s favourite motorcycle insurance specialist, protecting some 300,000 bikes – equivalent to around 20 percent of all licensed machines. It is providing the free commuting cover automatically (for Monday June 18th) to ensure all its policyholders can benefit and participate in Ride to Work Day.
To further back biking Carole Nash has also teamed up with the Motorcycle Industry Association’s Get On campaign to encourage more of its own staff to take to two wheels. Get On, which promotes motorcycling by providing free test rides to the public, is sending two of its expert instructors to the company’s Altrincham headquarters for Ride to Work Day. Taster sessions will be offered on the company’s car park which is being converted into a secure training area for the day.
Last year, 30 of the Carole Nash staff that have yet to pass their Compulsory Basic Training (CBT) took advantage of the taster session. Systems analyst Simon Beaumont went one step further and has just passed his full test. He commented: “The Get On taster session was enjoyable enough for me to go on and take my CBT. The thing is the more you ride the more you get the bug. I’ve now passed my full test and am saving up for my own bike, maybe a Honda Pan European, which I’ll definitely use for commuting. And I will look forward to taking advantage of the discounted bike insurance Carole Nash offers its employees.”
2. Carole Nash was ranked as the UK’s 39th biggest UK insurance broker and the UK’s 11th biggest personal lines broker in August 2011 by Insurance Times magazine. Its market-leading status has also been confirmed by the independent bikers’ survey, RiDER Power, which has found the company the Most Used Broker in 2002, 2003, 2004, 2006, 2007, 2008, 2009 and 2010. The company employs over 300 staff in the UK and Ireland and provides insurance for some 300,000 classic, vintage, modern, custom and off road motorcycles – around 20 percent of all licensed machines. It is also a leading player in the classic car sector with its portfolio also spanning modern car, van, military vehicle, travel and home insurance.
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