We measure most speeds in mph but data in real time, now that’s fast!
Speed is of the essence for BMW Motorrad GB, not only with their dynamic, state of the art Motorbikes but with their response and process times to Consumer’s requests. At the recent International Motorbike & Scooter Show 2007, NEC Birmingham an accelerated response time proved fundamental to BMW Motorrad GB’s business when they introduced to the UK Market, six new models to an estimated 149,000 visitors.
To maximize this event to its full potential, and encapsulate potential consumers BMW Motorrad GB utilised the real time OnTAAP Data Capture application. The application developed by TAAP Ltd, runs on cellular connected PDA’s and allows Operators to collect and process brochure and test drive requests in real time. This ensures that requested brochures arrive the next day and test drive requests are followed up within 24hrs to make arrangements for a time and date which is most suitable for the selected model of interest. An automated email is generated upon completion of the captured data with a tailored message from BMW Motorrad GB including latest models, offers and contact details.
The OnTAAP Data Capture application assisted BMW Motorrad GB, in capturing an astounding 821 qualified leads during the International Motorbike & Scooter show, and demonstrated BMW Motorrad GB’s commitment to service and development of the Consumer’s brand experience.
The OnTAAP Data Capture application allows BMW Motorrad to capture contact information; a postcode search facility is available on or off line, and the application also features marketing questions. Marketing questions with a work flow process enables you to ascertain your client’s demographics within seconds and aids the definition of Consumers requirements and buying patterns. The Nearest Dealer functionality allows an Operator to advise a Consumer of their Nearest Dealer according to the postcode given; this information is automatically included on any automated email. The real time email can be developed to deliver any marketing message and can be configured to coincide with any marketing campaign.
The application, with its easy to use customer interface, eliminates the need for paper, there is no more lost data, no more deciphering of hand writing, no more reentering of data and most importantly, no more customers awaiting product information.
Steve Higgon, TAAP CEO Commented: ‘The results are astounding and by utilizing a modern and real technology, the brand is exceeding consumer’s expectations’.
TAAP specialises in real time data solutions that allow you to process your data in a real time, consistent and standardized manner within seconds from PDA, SMS, PC, Web, Flash, Sky TV as well as bespoke client specific channels.
Clients include: Renault, Fiat, Galliard Homes, and Krispy Kreme.
Tel: 0845 230 9787
– Paul George 14-01-2008
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