A whirlwind promotional tour has been scheduled so that followers and supporters of last year’s most talked about two-wheel journey can meet adventurer and celebrity Charley Boorman. The tour will visit a number of BMW Motorrad Great Britain dealerships and attend special events around the country.
After leaving London on two BMW Motorrad R1150 GS Adventures back in April 2004, actors and biking enthusiasts Ewan McGregor and Charley Boorman rode over 20,000 miles, across three continents and through fifteen countries. The two friends completed their global adventure in New York just over three months later.
Since then, the Long Way Round has been a star attraction on the BMW Motorrad stands at all major motorcycle shows around the country. The success of the project has been generated by a hugely popular television series screened by SKY; a best-selling hardback book; a CD soundtrack, and best-selling DVD (which has recently gone platinum).
Following a sell-out Long Way Round tour at selected BMW dealerships in December 2004, and a hugely popular appearance on the BMW stand at January’s MCN London Bike Show, motorcyclists will have a second chance to meet half of the BMW biking duo – Charley Boorman. The promotion starts at the new BMW Bristol Motorrad dealership on Friday 25 February before visiting other Motorrad venues in Sunderland, Northampton and Surrey.
Each BMW Motorrad dealership evening event will include a special screening of edited highlights of Long Way Round footage; a question and answer session, and an autograph opportunity with Charley Boorman.
Charley will also appear on the BMW stand at the Dublin Motorcycle and Scooter Show, and the Scottish Motorcycle Show at the beginning of March for DVD and book signings, photograph opportunities, and much more.
To secure tickets, please contact the following venues:
Friday 25 February
An evening with Charley Boorman at Bristol Motorrad (from 18.00)
BMW Bristol Motorrad
379-385 Bath Road
Tel: 07968 306027
Saturday 26 February
Open Day with personal appearance by Charley Boorman at 10:00-15:00
Friday 4 – Sunday 6 March
Open day’s with personal appearances by Charley Boorman at the Dublin Motorcycle and Scooter Show at: 16:30-18:00, Saturday: 16:00-17:30, Sunday: 15:30-17:00
Dublin Motorcycle and Scooter Show
Royal Dublin Society (RDS)
Republic of Ireland
Monday 7 March
An evening with Charley Boorman at Joe Duffy Motorrad (from 19:00)
Joe Duffy Motorrad
Tel: 00353 87249 4652
Saturday 12 and Sunday 13 March
Open day with personal appearance from Charley Boorman (time to be announced)
Scottish Motorcycle Show
Royal Highland Centre
Tel: 08700 133 020
Wednesday 16 March
An evening with Charley Boorman at Mill Garage (time to be announced)
Off Testos Roundabout
Boldon Business Park
Tyne and Wear
Tel: 0191 519 4455
Monday 21 March
An evening with Charley Boorman at Wollaston BMW (time to be announced)
Tel: 01604 232000
Tuesday 22 March
An evening with Charley Boorman at Vines of Guildford (time to be announced)
Vines of Guildford
Slyfield Green Estate
off Woking Road
Tel: 01483 207000
Thursday 24 March
An evening with Charley Boorman at Blue Bell (time to be announced)
Tel: 01270 212 525
Friday 15 April
An evening with Charley Boorman at Ocean BMW (time to be announced)
St Modwen House
Tel: 01752 202828
Customers can call the BMW customer information line on 0800 777 155 or visit <a href=”http://www.bmw-motorrad.co.uk” target=”_blank”>www.bmw-motorrad.co.uk</a>
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