Kawasaki ends the year 2000 on a high note

STRONG DECEMBER SALES BODE WELL FOR KAWASAKI IN 2001

Kawasaki ended the year 2000 on a high note as riders wholeheartedly embraced the company’s innovative Performance Plus initiative combining low interest rates with deferred payment and up to £500 cashback.

The company recorded almost triple the number of motorcycle registrations in the month of December compared to the same period last year – an increase of 193 per cent. And in the highly-competitive market for motorcycles over 501cc Kawasaki was again the market leader achieving a share of 21.41 per cent.

Kawasaki’s ER5, the bike of choice with the majority of Direct Access learners, again topped the sales chart for the 126 – 500cc category, while its stablemate, the GPz500 made it two Kawasaki models in the top six – the only manufacturer to achieve this feat.

MCN’s 600cc Machine of the Year – the Kawasaki ZX-6R – was the fourth best-selling machine of the year overall and took second spot in the Sports category.

And victory for Gary Mason in the final round of the European Superstock Championship at Brands Hatch helped to provide an autumnal sales boost for the Kawasaki ZX-9R, helping it to third place in the 851 – 1000cc sector.

“A strong performance towards the end of the year provides a welcome indication that the bike buying public appreciates the appeal of our range of machines, and our bold finance initiatives.”

“With the launch of our new Hot Metal promotion giving a two year interest free option on most models, we are looking forward to a healthy market in the first few months of 2001,” said Martin Lambert, Kawasaki UK’s Marketing Manager.

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