The forthcoming British GP at Silverstone this weekend will see the debut of a brand-new livery on the MotoBI ridden by Frenchman Johann Zarco. The colour-scheme will be totally dedicated to Beta Utensili and therefore it will have a brilliant and eye-catching orange colour emblazoned on the fairings.
The Italian company, who is a world-leading producer of mechanic tools and has always been involved in motorsport, has recently introduced in its catalogue a brand-new line of clothing dedicated to professional use that is gathering great interest, as well as sparking the interest of Team Principal Gianluca Montiron who decided to adopt it for the coordinated image of the whole team, giving Beta Utensili’s clothing to all members of
the JiR Moto2 Team.
At such times for the market globally, it is crucial to strive to find new ideas to create synergy between the commercial activity of a team and their sports activity, for this reason JiR is trying to involve its actual Partners, as well as new ones, in order to invest in a dynamic approach with such new initiatives. From this vision comes out the initiative of the MotoBI vested in the livery dedicated to Beta Utensili.
During the rest of the season other Partners will be involved in similar initiatives, giving visibility to marketing and commercial aspects that come out from the MotoGP world.
MotoGP heads to Silverstone Mcnews.com.au
MotoGP heads to Silverstone. Mcnews.com.au. Espargaró’s teammate Esteve Rabat heads to the UK after a solid fourth in Catalunya whilst JiR Moto2’s Johann Zarco will aim to head further up the top ten.
British GP Sees The Debut Of Both Team JiR Riders At Silverstone PaddockTalk
British GP Sees The Debut Of Both Team JiR Riders At Silverstone. PaddockTalk. So far Zarco’s side of the garage already has many positives from the first five races With Johann we will try to fight for the title of Rookie of the Year.
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