| |
 |
|
 Issued
1st May 2002
I Didn't See Him
The Motorcycle Action Group welcomes the launch of the
new publicity campaign by the DTLR aimed at improving
the safety of motorcyclists.
MAG was involved from the conception of the campaign through
its position on the Advisory Group on Motorcycling with
other motorcycle related organisations.
The £1.5 million campaign targets motorcyclists
and other road users; to encourage motorcyclists to ride
so that they can be seen and to heighten other drivers'
awareness of motorbikes.
The campaign, part of the Government's THINK! road safety
advertising, focuses on a graphic TV advert with the theme
of "I didn't see him"
Road Safety Minister David Jamieson said: "This advert
shows how easy it is for a driver to be unaware of a motorcyclist.
This scenario was chosen because we know that around two
thirds of injury accidents involving a two-wheeled motor
vehicle are at junctions."
The TV advert will be supplemented by radio and cinema
advertising and two leaflets, 'Don't be a statistic: tips
for safer motorcycling' (aimed at
motorcyclists) and 'Watch out for motorcyclists' (aimed
at drivers).
MAG's Director of Public Affairs, Trevor Baird, says,"The
campaign has targeted all road users. From a motorcyclists'
point of view, hopefully this will remind other vehicle
drivers to once again 'Think Once, Think Twice,
Think Bike'."
Details of the DTLR Think Bike Campaign can be found at
http://www.think.dtlr.gov.uk/motorcycles/index.htm |
|
|
|
|
|
|
|
|
Tags: Biketrade motorcycling news, reviews, auctions and articles; publishing articles and reviews, motorcycle link directory, ebay motorcycle auctions, free private classified ads - gives you complete control to update and delete your ads at a time that suits you, online calendar - add your events or plan your year online...
Click
here to link to our pages. |
|
|
 |
|
|
|
|
